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Tennessee Aquarium undergoes a retail renaissance
It's a brand-new look for the Aquarium's gift shop

CHATTANOOGA, Tenn. (February 24, 1999) - With a new, colorful floor plan and whimsical animal decorations, the Tennessee Aquarium's renovated gift shop is again open for business.

The gift shop's grand reopening celebration will be Friday, March 5, from 6:30-9 p.m. This fun-filled event is open to the public and will feature local craftspeople, special entertainment and door prizes. Costumed characters will be on hand to entertain the children. Aquarium members will enjoy a 20 percent discount on all items during the event, and non-members will receive a 10 percent discount.

Soft lighting and colorful details make the transition from the Aquarium exhibits to the redesigned gift shop a smooth one. Local artist, Judy Mogul, created the new fish mobile in the center of the shop and several of the display cases. The gift shop design, created by Bergmeyer Associates of Boston, makes shopping easier and more efficient for Aquarium visitors.

The new floor plan also provides five distinct shopping sections. Shoppers can explore the Knowledge section for books, videos and stationary. For the young children, the Small Fry area offers stickers, stuffed animals and Sally Mander's sing along tapes and CDs. Local artists are featured in the Habitat display, which includes beautiful wood designs as well as pottery with a nature theme. Gifts made exclusively for the Tennessee Aquarium can be found in the Souvenirs section.

The gift shop also features an expanded jewelry collection with everything from butterfly earrings to frog bracelets. A new line of bath and body products is available, along with collections of scented candles and incense.

The Tennessee Aquarium in Chattanooga is the largest freshwater aquarium in the world. Built with private contributions, this non-profit educational organization is dedicated to the understanding, conservation and enjoyment of the Tennessee River and related ecosystems. Admission is $10.95 per adult and $5.95 per child, ages 3-12. The Aquarium is open every day except Thanksgiving and Christmas and is accessible to people with disabilities. The Aquarium’s TDD number is (423) 265-4498, and FM assistive listening devices are available on site. For more information, call 1-800-262-0695.
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